Advertisement Analysis- RY

Magazine Analysis- RY

This years Mediaaaa :)

I really enjoyed media studies this year, especially making our own advert based on suncream protection. I've also learnt a lot about media and how it influences people. I've also enjoyed doing work about censorship and looking at different views on whether censorship is right or wrong.

'Stop Nestle buying Palm oil from companies that destory our rainforests'

Herbal Essence 'The Great Escape' Campaign

The NEW Herbal Essence Campaign which promotes the range of shampoos from Herbal Essence was first aired in the mid 2008. The main differences of the new and old campaigns are the packaging differences and given names of the shampoo according to hair types and what they help to do. They have named the campaign 'The Great Escape' to make the audiences feel that treating their hair with Herbal Essence shampoos will take them to a whole new fantasy world of Lusciousness (sensual) and also escape to a world with no hair problems.

According to Maslow's theory of Needs, this advert is aimed at Succeeder's, who would want to have a manageable and organised life, so the advert is giving the customers a sense of manageability and tidiness to life, which can be met if they use this shampoo.

I think it is also aimed at Explorers, who according to Maslow's theory are people who would want to try out new things in life, like adventure. I think this also links back to the slogan of Herbal Essence products "The Great Escape", in which it tells us, the audience to try something new that's herbal and good for your hair.

The campaign is mainly aimed at young women with problems with unmanageable hair or just normal hair that they want to maintain beautifully.

My Manga Face (?)

Muahahaa, :]

Maslow's Theory Of Needs - Gucci Ad

This Gucci Advert promotes it's perfume. According to Maslow's theory of Needs, it is aimed at 'Reformers' because it is seen as an enlightenment product as the young women in the video looks like she is being undulged by the perfume.

Maslow's Theory Of Needs - Pepsi Ad

This pepsi advert talks about including normal people's ideas to make the world a better place. According to Manslow's theory of needs, it is aimed at Reformers, who are willing to contribute to something to make a better world.

Porsche Commercial

This Porsche Commercial promotes (obviously)the iconic Porsche. The commercial uses Emotional appeal, by basing the story line on a young child who dreams to own a Porsche when he grows up. They have used emotional appeal to make the product, Porsche appeal to the audience as it is represented as inspiring and worthy to dream of. The commercial has slow and nostalgic music in the background which helps to bring out the emotional feeling. The lighting in the commercial is quite dull, maybe representing flashback to childhood.

Help to Stop Child Abuse

Censorship - Right or Wrong?

There are both positive and negative opinions about the idea of 'Censorship'. Is it Good or Is it bad?
censorship is used in the media to hide or cut out something which may be bad or inappropriate for the audience. Censorship could vary with different channels for example, BBC would have family friendly programmes and wouldn't put something completley inappropriate. I think censorship should be up to limit, like censoring things that is way bad for the audience.
This advertisement of kellogs Crunchy Nut where a shopping trolley with baby, rolls down the road and then down a staircase cause a huge amount of chaos as many of the audience thought this was a health and safety hazard, because it showed an actual baby in a trolley going down a staricase, even though the child was not hurt.
Many adverts are banned because of ridiculous reasons. As a way of controlling the media, there is Ratings. Ratitngs is where media such as Tv, Film, and video games is rated for a certain age group. Film ratings; many people actually watch films they aren't supposed to watch because they are under the age requirement. So ratings don't work, because many people are much more mature for their age and take in information in a sensible way. Another media that can't be controlled is the Internet, because it is too big for a censoring system to actually censor.
Overall, I think censorship should stay and it should be for good reasons.

Product Placement

Here’s Julianne Moore working on an Apple Powerbook in The Forgotten (2004).


So the judges on American Idol drink COCO COLA!


This screenshot is from Bolt, an animated film about a dog and its owner. Note that this character is using an Apple MacBook.



This is a screenshot from Twilight Saga: New Moon, where Bella Swan and Alice Cullen race for life to reach Edward before it's too late. Guess What?! They're Riding in yellow Porche 911!!

Representation - Teenagers

As per the media, Teenagers are represented as troublesome and immature people, but the truth is that they're all not! I think in media such as the news, teenage issues get picked on a lot and therefore make the public think that all teenagers are troublesome, for example, teens who wear hoodies, are often stereotyped as anti-socialit people. Imagine that you're walking along a street and you see someone in a hoodie, you probably would be worried thinking they might just pull out some sharp knife and stab you!!!, when the truth may be that they might be a normal citizen.

Denotation and Connotation

This is the advert of Avril Lavigne's latest perfume called "Black Star". As you can see, the main objects in this ad is Avril herself and the product, which is the perfume. The main colour theme is Pink and Black, connoting 'punk' culture. AS we already know, Avril is a punk, maybe that's why she named the the perfume Black Star as a way of representing herself as punk star.

Low Angle Shot - Worm's Eye view

This shot is from the film 'Slumdog Millionaire'. This shows Jamal Malik (main character) receiving the cheque of Million rupees from the Indian version of 'Who Wants To Be a Millionaire'. This is a Low Angle shot or a worm's eye view shot, as it is shown from a lower angle than the characters in the picture as if we are looking up to them, which I think shows a sign of victory, in this case the main character has won the show. There is also colourful confetti falling from the ceiling which again shows victory. The facial expression of the main character tells us that he is shocked and speechless as the character has his mouth opened.

Extreme Close-Up

This is a shot from the film 'The Ring'. This is the English version of the Japanese film 'The Ring' and it is a horror movie. This extreme close-up of a ghost named Samara shows the revenge in the creepy blue eyes. The jet black hair covering parts of the face makes the whole picture a lot more horrifying. The main colours in this image is black and blue-like-white which gives it a dark and unknown and mysterious feeling.

High Angle shot

This shot is from the film 'Night in the Museum'. This is a high angle shot as it shows the the scene from a higher point. The main character(who is being carried away) is being carried away by 'wild' people in a humorous way, this tells us that this film is a comedy genre or it HAS comedy in it. The facial expression(even thought we can't see it properly) of the main character shows us that he is uncomfortable and scared. The costume of the main character tells us that he might be a security guard or police officer.

Long Shot

This Shot is from the film 'Hannah Montana:The Movie'. This is a Long Shot as it shows the character full length and it shows some of the surroundings. We can see the character standing in the middle of a road as if she is ready to go with her suitcases. By looking at this shot we can vaguely make out the film genre, as the characters costume(especially that wig!) shows us it has something to do with music and pop stars. As we can see the character is the main focus here, because the background is blurred out, because of the green background we can say it is somewhere like a countryside rather than in a city filled with skyscrapers. The facial expression of the character shows us that she may be talking to someone standing in a distance to her.

Medium Shot

This shot is from a film called 'The Waterboy'. This shot is a mid-shot and is intended to show a little bit of the characters' surroundings, as we can see the main character is sitting behind a typical American school/high school desk(now we know it's set in a typical American school). His facial expression tells us that he is kind of weird and a humorous character, which tells me that this film is a comedy film. The light effect used this shot is flat(ordinary) and gives us no particular feeling when we look at it, other than the characters face(which shows a little bit of humour).

Close-Up

This shot is from the horror film 'Shrooms'. The shot is a close-up shot as it shows the characters face and its expression clearly. I can see that the genre of this film is horror just by looking at it, because of the facial expression of the character. There is also difference in the colour, as it is dark and almost as if something bad is about to happen... The ghostly figure behind the character somewhat makes the whole picture creepier because it is shown as a blur rather than a sharp figure, making us think its a ghost/spirit.

Girls Aloud - The Promise

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Hellooo - first post '_' !!

I Have just made a blog for my Media Studies GCSE.