Porsche Commercial

This Porsche Commercial promotes (obviously)the iconic Porsche. The commercial uses Emotional appeal, by basing the story line on a young child who dreams to own a Porsche when he grows up. They have used emotional appeal to make the product, Porsche appeal to the audience as it is represented as inspiring and worthy to dream of. The commercial has slow and nostalgic music in the background which helps to bring out the emotional feeling. The lighting in the commercial is quite dull, maybe representing flashback to childhood.